Meet Your Practitioner

I've spent the last two years building AI agents and teaching practitioners how to use them — including 10 months as part of a Wellington AI startup where I built production systems and ran adult training programmes. Now I do this independently, specifically for NZ businesses who want the practical outcome without the enterprise price tag.

Before AI, I spent nearly a decade inside NZ service businesses. Five years at a global adventure travel company — working through marketing, digital strategy, and brand management for an internationally recognised NZ travel operator. Next was performance marketing and conversion analytics for one of ANZ's largest tour operators, as well as process improvement and digitisation projects at a national recruitment firm. Then a stint as a Business Analyst at a Hubspot implementation agency, helping businesses migrate systems and map their processes.

I can walk into a service business and quickly see where the operational drag is — because I've spent years working inside businesses exactly like the ones I now help.