
Consulting Is the Bridge. Software Is the Destination.
Consulting is the bridge; software is the destination. An honest, build-in-public account of pivoting a one-person AI consultancy toward micro-SaaS products.
Insights on AI solutions, experiments, and practical automation for business growth.

Consulting is the bridge; software is the destination. An honest, build-in-public account of pivoting a one-person AI consultancy toward micro-SaaS products.

Building in theory feels safe but teaches you nothing. Real-world validation — trusted testers and a willingness to risk public failure — is how projects grow.

Performance-based pricing aligns AI vendor and client incentives. Payment only triggers when results arrive. Here's why it's becoming the default model for AI.

AI doesn't save time — it shifts expectations. Productivity debt is quietly building in teams, and leaders need to address it before burnout sets in.

AI maturity isn't about stacking tools. It's about integration, context, and rethinking how AI fits into the way your organisation works.

AI's productivity boost can lead to burnout when value is extracted rather than shared. Explore how leaders can redesign work for sustainable success.

AI has massively accelerated how fast teams build and launch products, but marketing and communication aren't keeping pace. They've become the new bottleneck — here's why outcome-focused messaging matters.

Getting AI to replicate your voice isn't realistic. Here's how to use it as a practical writing aid—with Notion, Autohive, and n8n—while keeping your process authentic.

An unexpected crisis forced an identity audit—reshaping how I measure progress, prioritise what matters, and approach recovery as training.